Festival is a short-day strawberry cultivar selected to compete in winter and early spring fresh fruit market window.
The variety is marketed under the Festival brand. It produces medium red, conical fruit.
The variety’s superior disease resistance and excellent pollination under cool, humid conditions result in a high percentage of marketable fruit, especially in the early part of the season.
The open architecture of the Festival strawberry plant facilitates both pollination and fruit harvest. Its berries are resistant to rain damage. The variety has demonstrated excellent firmness and shelf life.
The fruit is especially suitable for presentation in 250 g punnets. The berries have great dessert and aromatic quality. Its consistent internal red color makes the Florida Festival variety an excellent candidate for the freezer market.