Attributes

• Extremely early planting date and fruit onset
• Excellent flavor
• Uniformly well-shaped
• Bright red and glossy
• Good shelf life and transportability
• High percentage of large, marketable fruit
• Compact plant structure
• Excellent rain tolerance
• Little to no chill requirement

Fruit & Plant Characteristics :

The Florida Beauty

This cultivar requires little to no chilling in the nursery field. Due to its day neutrality, the Florida Beauty strawberry variety may be dug and transplanted earlier than most other cultivars. As a result, Florida Beauty is one of the earliest varieties to enter into production. It produces uniform fruit with exceptional flavor and fruit quality.

The Florida Beauty strawberry variety yields uniformly shaped fruit of medium size. The early fruit shows no sign of elongation. The fruit is firm and has excellent rain tolerance. The flavor and aroma of the Florida Beauty strawberry variety is considered very good with an excellent balance of sweetness and tartness.

The Florida Beauty strawberry variety is unique for its compact plant habit, low chill requirement, and day-neutral flowering habit. In winter production regions, the cultivar produces high early yields in November and December. Production remains steady with little gapping throughout the season.